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Web promotion is very important aspect in online marketing. Your web site should have the best possible visibility for the online population. While promoting your web site you should focus on the content. You have to project your services better than your competitors. Select the best keywords which can drive traffic to your web site. Keywords selection is the initial and very first step in web promotion. From choosing the domain name to designing should be under the guidance of Search engine optimizer then it is easy to promote your web site. Here I will tell you some of important points which are useful in web promotion.
1. Initially select the right and related keywords about your industry. Divide the keywords into primary and secondary according to their competition.
2. Then choose the easy navigation structure which is useful for the visitors as well as for the search engines. Design site for the visitors not for the search engines.
3. Then write the unique content for your keywords. Place the unique content in Meta description tags. Never try to place keyword rich Meta description as this is harmful to your web site.
4. Body content of pages should be very informative and user friendly. Never use the complicated words try to use the general words. Never bother about the keyword density in the beginning.
5. Try to differentiate your services or products from the competitors. Just put your services as it is how it is. Never go for the unnecessary hype because it cause problems for your site.
6. Traffic is necessary but targeted