You need to know the big secret of truly effective search engine Web marketing: It takes more than just a Web site.
Ever had a Web site built for you, but none of your customers or potential customers ever found it? Just as in any other medium or industry, truly effective search engine Web marketing requires assistance from people who know the industry inside and out. We certainly appreciate it when our friends, acquaintances and kids build Web sites for our businesses, but the truth is that 99.9 percent of them do not know how to get people other than friends and family to actually visit the Web site. It may look great, but it is about as effective as a billboard positioned behind a stand of trees nobody knows that its there.